Tag Archives: oicb

Go Pro Note #11 – Soft Skills (You Need ’em)

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By Tish Hevel
School Director & Regional Ops. Mgr.
Ohio Center for Broadcasting
Columbus & Cincinnati Campus
National Marketing Team Leader

I hate buzzwords.  I even hate the word buzzwords.  Anything that sounds like something that’s been said too much is what I’m talking about.  You don’t need me to make a list, you know ’em too.  They’re the things you hear that make you wanna put your thumb and your other fingers together, then open and close em like a beak.  Blah  blah  blah.

But there’s one phrase that’s sticking in my head these days because it’s important.  Soft skills.  I think it means the talents that aren’t directly related to a particular industry.but make you a good person, or employee, or performer.  A work ethic.  A willingness to jump in and help.  A demeanor that says I’m all in.  Dependability.  Punctuality.  Professionalism. 

Those are the things that are even more important than talent.  Trust me on this, I’m old and I know things.  One of my responsibilities in my first television job was to get dinner for the anchors.  Did I love that part of the job?  ‘Course not.  Couldn’t stand it.  But no one knew.  And to show I understood the importance of TV deadlines, I was always early.  Wanted to be thought of as willing and dependable, and the only way I knew how to make that happen was to actually BE those things.

Soft skills.  They may be the hardest habits to develop.

Tish Hevel (with her friend, anchorwoman Norma Rashid) doesn’t look like this anymore.  But when she sported big hair and shoulder pads back in the 80’s, she ran television newsrooms. And worked on her soft skills.  Still does.

Ohio Center for Broadcasting
http://www.beonair.com

Tish

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Go Pro Minute #4 – Smaller Market “Shortcut”

Tony Galloway explaining why going smaller market after graduation is a shortcut to gaining more experience.

Go Pro Note #8 – Become “One of Them”

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By Dave Huffman
Outside Marketing Coordinator
Ohio Center for Broadcasting

First off, the above picture has really nothing to do with the blog.  Unless you’re into the deeper meanings of things.  I just like mullet haircuts.

In this new age of striving for financial freedom, my wife and I decided it was time to shed the nice cars, or ehem, ONE nice car and go get a “junker.”

One of the junkers we picked out was a 2004 Hyundai Santa Fe with just under 100,000 miles.  We found it online, so I clicked the “make an offer” button and made the first offer.

Here is the response I got from the salesman:

Thank you for the e-mail, I am your Sales Consultant. This is a very nice Hyundia Santa Fe GL, when can we make an appointment for you to see, drive and buy this almost new Hyundia?

Almost NEW?  Nope.  Sorry, not even close.

Now I have my guard up and I’m almost certain I’m not buying the car from this place.

What does this have to do with my career or broadcasting? Hold your horses, I’m getting there.

If he would’ve been REAL with me and not tried to pull the wool over my eyes by acting like the car is almost new, I would’ve felt like he was “One of Us”, to steal a term from Chris Brogan.  I would’ve immediately believed in him and certainly would’ve had a better feeling about purchasing from him.  I wouldn’t have felt like he was changing into his Sales Pants to “sell” me a car.

Now, I’m not in broadcasting, so you’ll have to take this and apply it to how you think it would fit into the betterment of your career.  However, coming from the Music Industry, I can make a few educated guesses as to how you can Become One of Them.

  • Interact with listeners at appearances. Don’t sit behind the table with your arms crossed because you are “The Talent.”  Get out and play games with people, ask them about their lives.   They are interested enough in you to tune in everyday…so why would you put a wall up and not try to get to know them?
  • Write a blog. Yea, I’m saying it again.  Go start a blog right now.  You don’t need to be a great writer to blog.  Yes it’s true that bloggers are becoming more and more proficient writers, but some of the best were viewed as such because they told a story and the blog was easy to read.
  • Choose Your ‘Tude. Get rid of the attitude, you’re not better than anyone else.  Dr. Smith of CD101 has a great Go Pro Minute Video about having the right attitude.  It’s really not cliche.  In fact, it should be #1 on EVERY hiring list.  Given the choice between someone that really knows their sh*t and is even barely an a-hole and someone that doesn’t know anything but is willing to do and learn anything.  I’ll kick the a-hole to the curb everytime.
  • Comment Back. Has a listener commented on your Facebook or Myspace page?  Have they?  Ok, then why in the holy crap didn’t you comment back?  If you were in a conversation with someone and they asked you a question, would you stare them in the eyes and not answer?  Of course not, you’d probably be carted away to the hospital if so.  Social Media isn’t any different.  It’s still a tool of communication.

We could go on for days.  These are just a few items I think are important.  You could actually strike all of them and/or umbrella them under “Attitude.”

Choose your ‘Tude, dude.

Dave Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He is currently working on crafting a bigger Baby Bjorn since his son no longer fits into the one in the picture below.

http://www.beonair.com

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Go Pro Minute #1 – Be Yourself

Go Pro Note #4 – Editing is like baking (kind of)

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 By Amanda O’Casek
 Producer, TBNK
 Northern Kentucky

 For me editing can be a simple process if done correctly with beautiful results.  I am a producer for TBNK (Telecommunications Board of Northern Kentucky).  I work on a show called “Discover Northern Kentucky” which is historical documentary type.  I look at it like building a two layer cake.

First you start with a good base, your first cake layer.  I usually start with my interviews.  I edit them to create the base of my show and work around that.  Then the first layer of icing, b-roll.  No one wants to watch 30 minutes of someone else talking so you layer the interviews with b-roll to match what the person is talking about.  Now the second layer of cake, the bridges.  Bridges are basically my voice-overs to connect the different pieces of the interviews.  This can be from one interview or multiple ones depending on the subject.  The top layer of icing is the rest of the b-roll over the bridges.

Now that you have the basic “cake” time to decorate.  First I add in the transitions between footage.  Remember to NOT go overboard or it becomes too much for a person to watch.  A simple decoration on a cake creates the best effect much like effects of editing.  Keep it simple.  Finally, add the lower thirds, bugs, and audio adjustments.  Make sure you have your intro and outro and in the words of Emeril BAM!, you have a beautiful two-layer “cake”.

Amanda O’Casek is a Producer at TBNK in Northern Kentucky.  Have editing questions?  Reach out to her at ocasek.a@beonair.com

Ohio Center for Broadcasting
http://www.beonair.com

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Go Pro Note #3 – Passion for the Industry

By Bruce Ryan
Director of Education
Ohio Center for Broadcasting

In the broadcast media industry, one of the common denominators for success in delivering any message is “Passion”

One of the definitions of “passion” in Webster’s dictionary is “a powerful feeling”.

Isn’t a “powerful feeling” a prerequisite for conveying a message that is believable and remembered by your audience and clients?

No matter who your message is targeted too, and no matter what the message is, if there is no passion behind the message, then chances are the message gets lost along with about 5,000 others that the average American is exposed too each day.

If you track any successful broadcaster, whether they be on-air, behind the scenes (director, producer, shooter, editor, etc), you will find that one of the keys to their success is that the content they create is driven by a passionate delivery of that content to their audience. After all, our whole purpose is to take our very heart, soul and minds and connect them to the hearts, souls and minds of the audience to ultimately evoke an emotion from them.

The same holds true for a great song or movie.  There is sincere passion in the message.

If you as an on-air personality are out at an event where you are working a live audience, you better be sincerely passionate about your live audience, which requires you to be interactive with them in a sincere and fun way.

In today’s media environment, with so many choices on the part of the consumer, as to what to watch and or listen too, it is imperative that you as a current or future broadcaster be passionate about your audience and the message that you are conveying to them.

Be sincere in the content you create and  convey to your audience, making sure that the content is relevant, and drive the message home with “feeling” that is powerful in its delivery. 

This broadcast media business is not about you and me, but rather it is totally about the audience who partakes of our media, and the only way to keep that audience coming back for more is to be genuinely passionate in your sharing of information and ideas with them. You’ve got to “feel” what you do!!

 Bruce is currently the National Director of Education at the Ohio Center for Broadcasting.  He is known for some wildly wonderful fist pounding speeches. 

http://www.beonair.com

Bruce

Go Pro Notes #2 – Contentcasting (Part 1)

Contentcasting.

 I thought I made the word up and literally for about 30 minutes I strutted around the house, chest puffed out, like I was some kind of mad genius.  Then I did a Google search and it killed my ego.  At least 10 pages of links popped up on the subject.

Anyways…

This is where we are now in Broadcasting.  It’s now about content generation.  And I’m not just talking about posting pictures and videos to the web to try and steal a plot of web space.  I’m referring to meaningful, remarkable, entertaining content that the listener can take and share and use to spread your message for you.

People are online more than ever now.  Even McDonald’s has wireless internet access.  And forget the giant suitcase like bag cell phones from 1994, even today’s lowest level cell phone gets the internet.  And people want information.  Constantly.

Books have been written on this subject, so without getting too deep into the why and the how, let’s keep it short and just focus on the importance of building this into your skillset.  We can go into further detail in later posts. 

Basically, you need to build a Content Culture into your show.  Whatever that show is:  Radio, TV, mornings, afternoons, evenings.  Train yourself to view everything as possible content for your show.  Blog topics, Vlogs (video blogs), pictures, videos, and audio.  The list goes on and on.  The more creative and different you are with the content, the bigger the payoff. 

My wife does a morning show here in Evansville, IN and she doesn’t go anywhere without her FlipVideo camera, digital camera for photos, and a digital voice recorder.  AT ANY GIVEN TIME she can whip one of those weapons out like Doc Holiday in Tombstone.  Or wait, maybe John Wayne.  I don’t know who has the faster draw.  Either way, she’s fast and good and the result is a ton of content to sift through for her show. The stuff that makes it through “the sift” gets posted to their website and social networking sites.  Giving listeners a reason to not only stick around their sites longer, but keep them coming back again and again.

We could now take a left turn and start talking about website impressions leading to an increase in revenue and blah, blah, blah.  You get the point.

Some of this is often referred to as New Media.  I hesitate to use that term because it isn’t NEW anymore.  If you aren’t doing it, you’re irrelevant.  Bottom line.

Step one:  Go start a blog right now.  And sign up to recieve the Copyblogger Blog.  It’ll help you with your writing.

David Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He currently chases his wife around the country as she maintains a Morning Radio career.  They currently reside in Evansville, IN.

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http://www.beonair.com