Tag Archives: cleveland

Go Pro Note #11 – Soft Skills (You Need ’em)

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By Tish Hevel
School Director & Regional Ops. Mgr.
Ohio Center for Broadcasting
Columbus & Cincinnati Campus
National Marketing Team Leader

I hate buzzwords.  I even hate the word buzzwords.  Anything that sounds like something that’s been said too much is what I’m talking about.  You don’t need me to make a list, you know ’em too.  They’re the things you hear that make you wanna put your thumb and your other fingers together, then open and close em like a beak.  Blah  blah  blah.

But there’s one phrase that’s sticking in my head these days because it’s important.  Soft skills.  I think it means the talents that aren’t directly related to a particular industry.but make you a good person, or employee, or performer.  A work ethic.  A willingness to jump in and help.  A demeanor that says I’m all in.  Dependability.  Punctuality.  Professionalism. 

Those are the things that are even more important than talent.  Trust me on this, I’m old and I know things.  One of my responsibilities in my first television job was to get dinner for the anchors.  Did I love that part of the job?  ‘Course not.  Couldn’t stand it.  But no one knew.  And to show I understood the importance of TV deadlines, I was always early.  Wanted to be thought of as willing and dependable, and the only way I knew how to make that happen was to actually BE those things.

Soft skills.  They may be the hardest habits to develop.

Tish Hevel (with her friend, anchorwoman Norma Rashid) doesn’t look like this anymore.  But when she sported big hair and shoulder pads back in the 80’s, she ran television newsrooms. And worked on her soft skills.  Still does.

Ohio Center for Broadcasting
http://www.beonair.com

Tish

Go Pro Minute #4 – Smaller Market “Shortcut”

Tony Galloway explaining why going smaller market after graduation is a shortcut to gaining more experience.

Go Pro Note #8 – Become “One of Them”

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By Dave Huffman
Outside Marketing Coordinator
Ohio Center for Broadcasting

First off, the above picture has really nothing to do with the blog.  Unless you’re into the deeper meanings of things.  I just like mullet haircuts.

In this new age of striving for financial freedom, my wife and I decided it was time to shed the nice cars, or ehem, ONE nice car and go get a “junker.”

One of the junkers we picked out was a 2004 Hyundai Santa Fe with just under 100,000 miles.  We found it online, so I clicked the “make an offer” button and made the first offer.

Here is the response I got from the salesman:

Thank you for the e-mail, I am your Sales Consultant. This is a very nice Hyundia Santa Fe GL, when can we make an appointment for you to see, drive and buy this almost new Hyundia?

Almost NEW?  Nope.  Sorry, not even close.

Now I have my guard up and I’m almost certain I’m not buying the car from this place.

What does this have to do with my career or broadcasting? Hold your horses, I’m getting there.

If he would’ve been REAL with me and not tried to pull the wool over my eyes by acting like the car is almost new, I would’ve felt like he was “One of Us”, to steal a term from Chris Brogan.  I would’ve immediately believed in him and certainly would’ve had a better feeling about purchasing from him.  I wouldn’t have felt like he was changing into his Sales Pants to “sell” me a car.

Now, I’m not in broadcasting, so you’ll have to take this and apply it to how you think it would fit into the betterment of your career.  However, coming from the Music Industry, I can make a few educated guesses as to how you can Become One of Them.

  • Interact with listeners at appearances. Don’t sit behind the table with your arms crossed because you are “The Talent.”  Get out and play games with people, ask them about their lives.   They are interested enough in you to tune in everyday…so why would you put a wall up and not try to get to know them?
  • Write a blog. Yea, I’m saying it again.  Go start a blog right now.  You don’t need to be a great writer to blog.  Yes it’s true that bloggers are becoming more and more proficient writers, but some of the best were viewed as such because they told a story and the blog was easy to read.
  • Choose Your ‘Tude. Get rid of the attitude, you’re not better than anyone else.  Dr. Smith of CD101 has a great Go Pro Minute Video about having the right attitude.  It’s really not cliche.  In fact, it should be #1 on EVERY hiring list.  Given the choice between someone that really knows their sh*t and is even barely an a-hole and someone that doesn’t know anything but is willing to do and learn anything.  I’ll kick the a-hole to the curb everytime.
  • Comment Back. Has a listener commented on your Facebook or Myspace page?  Have they?  Ok, then why in the holy crap didn’t you comment back?  If you were in a conversation with someone and they asked you a question, would you stare them in the eyes and not answer?  Of course not, you’d probably be carted away to the hospital if so.  Social Media isn’t any different.  It’s still a tool of communication.

We could go on for days.  These are just a few items I think are important.  You could actually strike all of them and/or umbrella them under “Attitude.”

Choose your ‘Tude, dude.

Dave Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He is currently working on crafting a bigger Baby Bjorn since his son no longer fits into the one in the picture below.

http://www.beonair.com

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Go Pro Minute #3 – Difficult Situations

Go Pro Note #7 – Beyond Ron Burgundy

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By Johnny DiLoretto
Fox 28’s Good Day Columbus
Genius/Keepin’ It Real Afficianado

 

Keeping it real… Being you… Staying true to yourself… Whatever you want to call it, you’ll never reach your full potential as an on-air talent without coming to some kind of comfortable agreement with the microphone or camera. So how to be yourself and deliver the broadcasting goods? Well, first, try some practice runs where you deliver some hard news as though you were telling it to a friend. Something like “hey, did you see that big-ass fire last night? Whoof, damn thing blazin’ — nearly burnt up every house on the block. Guess it started because some fool fell asleep chompin’ on a cigar while he was reading Moby Dick. The book went up and shooof – there you have it. Big book, big fire.”

 Ok, maybe that’s a little too casual… but what do you want? This is my first blog entry. Seriously though, the above paragraph is not a bad place to start. Just keep reeling it in until you’re still being you and still getting the info through. And remember — the audience respects an on-air person who isn’t faking it. They’ll accept you, the camera and the microphone will accept you, if you behave more like a real person and less like a robotic impersonation of some stiff, generic anchor person.

Johnny DiLoretto is an anchor for Fox 28’s Good Day Columbus in Columbus, OH.  He is a genius and a scholar, and a genius (one more for good measure), and he loves Scotch, scotch, scotch.  Ok, we made that up. 

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Ohio Center for Broadcasting
http://www.beonair.com

Go Pro Minute #1 – Be Yourself

Go Pro Note #4 – Editing is like baking (kind of)

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 By Amanda O’Casek
 Producer, TBNK
 Northern Kentucky

 For me editing can be a simple process if done correctly with beautiful results.  I am a producer for TBNK (Telecommunications Board of Northern Kentucky).  I work on a show called “Discover Northern Kentucky” which is historical documentary type.  I look at it like building a two layer cake.

First you start with a good base, your first cake layer.  I usually start with my interviews.  I edit them to create the base of my show and work around that.  Then the first layer of icing, b-roll.  No one wants to watch 30 minutes of someone else talking so you layer the interviews with b-roll to match what the person is talking about.  Now the second layer of cake, the bridges.  Bridges are basically my voice-overs to connect the different pieces of the interviews.  This can be from one interview or multiple ones depending on the subject.  The top layer of icing is the rest of the b-roll over the bridges.

Now that you have the basic “cake” time to decorate.  First I add in the transitions between footage.  Remember to NOT go overboard or it becomes too much for a person to watch.  A simple decoration on a cake creates the best effect much like effects of editing.  Keep it simple.  Finally, add the lower thirds, bugs, and audio adjustments.  Make sure you have your intro and outro and in the words of Emeril BAM!, you have a beautiful two-layer “cake”.

Amanda O’Casek is a Producer at TBNK in Northern Kentucky.  Have editing questions?  Reach out to her at ocasek.a@beonair.com

Ohio Center for Broadcasting
http://www.beonair.com

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