Tag Archives: cd101

Go Pro Note #8 – Become “One of Them”

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By Dave Huffman
Outside Marketing Coordinator
Ohio Center for Broadcasting

First off, the above picture has really nothing to do with the blog.  Unless you’re into the deeper meanings of things.  I just like mullet haircuts.

In this new age of striving for financial freedom, my wife and I decided it was time to shed the nice cars, or ehem, ONE nice car and go get a “junker.”

One of the junkers we picked out was a 2004 Hyundai Santa Fe with just under 100,000 miles.  We found it online, so I clicked the “make an offer” button and made the first offer.

Here is the response I got from the salesman:

Thank you for the e-mail, I am your Sales Consultant. This is a very nice Hyundia Santa Fe GL, when can we make an appointment for you to see, drive and buy this almost new Hyundia?

Almost NEW?  Nope.  Sorry, not even close.

Now I have my guard up and I’m almost certain I’m not buying the car from this place.

What does this have to do with my career or broadcasting? Hold your horses, I’m getting there.

If he would’ve been REAL with me and not tried to pull the wool over my eyes by acting like the car is almost new, I would’ve felt like he was “One of Us”, to steal a term from Chris Brogan.  I would’ve immediately believed in him and certainly would’ve had a better feeling about purchasing from him.  I wouldn’t have felt like he was changing into his Sales Pants to “sell” me a car.

Now, I’m not in broadcasting, so you’ll have to take this and apply it to how you think it would fit into the betterment of your career.  However, coming from the Music Industry, I can make a few educated guesses as to how you can Become One of Them.

  • Interact with listeners at appearances. Don’t sit behind the table with your arms crossed because you are “The Talent.”  Get out and play games with people, ask them about their lives.   They are interested enough in you to tune in everyday…so why would you put a wall up and not try to get to know them?
  • Write a blog. Yea, I’m saying it again.  Go start a blog right now.  You don’t need to be a great writer to blog.  Yes it’s true that bloggers are becoming more and more proficient writers, but some of the best were viewed as such because they told a story and the blog was easy to read.
  • Choose Your ‘Tude. Get rid of the attitude, you’re not better than anyone else.  Dr. Smith of CD101 has a great Go Pro Minute Video about having the right attitude.  It’s really not cliche.  In fact, it should be #1 on EVERY hiring list.  Given the choice between someone that really knows their sh*t and is even barely an a-hole and someone that doesn’t know anything but is willing to do and learn anything.  I’ll kick the a-hole to the curb everytime.
  • Comment Back. Has a listener commented on your Facebook or Myspace page?  Have they?  Ok, then why in the holy crap didn’t you comment back?  If you were in a conversation with someone and they asked you a question, would you stare them in the eyes and not answer?  Of course not, you’d probably be carted away to the hospital if so.  Social Media isn’t any different.  It’s still a tool of communication.

We could go on for days.  These are just a few items I think are important.  You could actually strike all of them and/or umbrella them under “Attitude.”

Choose your ‘Tude, dude.

Dave Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He is currently working on crafting a bigger Baby Bjorn since his son no longer fits into the one in the picture below.

http://www.beonair.com

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Go Pro Minute #1 – Be Yourself

Go Pro Note #1 – The Listener

By Patrick Locy
CD 101 FM
Columbus, OH

The terrestrial radio business seems to shift focus on a regular basis – one moment the focus is on squeezing money from the airwaves, weeks later it’s the importance of effective programming, and two months beyond that it’s the incorporation of continually advancing technology… but the core focus of terrestrial radio will always remain the same: the listener. Some days the listener is your best friend, your biggest critic, and an unintentional source of comedy – all at once.

If we subtract the audience from my radio broadcast, I’m just someone listening to my favorite records and talking to myself. Add a few hundred listeners, and all the sudden the broadcast has a greater purpose. And when eventually the hundreds become thousands, as a radio broadcaster you’re put in an interesting very position; how do you incorporate the advice of the listener into the content you provide – your broadcast? If you do, how much is too much?

Had I followed the suggestions of a handful of listeners I would have played Bob Dylan, and only Bob Dylan, 24 hours a day, seven days a week. I would have given up on the “passing phase” that is rock-and-roll radio, and maybe even trashed my microphone and gone home… you see where this is heading. On the other hand, I’ve also had listeners offer up information that’s improved a show, offer up great suggestions, and provide an endless source of topics to address.

In the end, as you advance in your broadcasting career you’ll develop a working understanding of what to take to heart, what you can quickly dismiss with a laugh, and that rare occasion when you just need to turn those tapes over the local authorities… Remember that the listener is not simply your immediate feedback, or the person that ultimately signs your paycheck -the listener is the reason you chose to become a broadcaster. Find an audience you can’t wait to interact with on a regular basis, and when you begin to develop the broadcaster – audience relationship, consider yourself well on your way to success.

Patrick Locy is also the Assistant Education Director at the Ohio Center for Broadcasting Columbus campus and a regular contributor to the Intro to Go Pro Blog.

http://www.beonair.com

Patrick