I thought I made the word up and literally for about 30 minutes I strutted around the house, chest puffed out, like I was some kind of mad genius. Then I did a Google search and it killed my ego. At least 10 pages of links popped up on the subject.
This is where we are now in Broadcasting. It’s now about content generation. And I’m not just talking about posting pictures and videos to the web to try and steal a plot of web space. I’m referring to meaningful, remarkable, entertaining content that the listener can take and share and use to spread your message for you.
People are online more than ever now. Even McDonald’s has wireless internet access. And forget the giant suitcase like bag cell phones from 1994, even today’s lowest level cell phone gets the internet. And people want information. Constantly.
Books have been written on this subject, so without getting too deep into the why and the how, let’s keep it short and just focus on the importance of building this into your skillset. We can go into further detail in later posts.
Basically, you need to build a Content Culture into your show. Whatever that show is: Radio, TV, mornings, afternoons, evenings. Train yourself to view everything as possible content for your show. Blog topics, Vlogs (video blogs), pictures, videos, and audio. The list goes on and on. The more creative and different you are with the content, the bigger the payoff.
My wife does a morning show here in Evansville, IN and she doesn’t go anywhere without her FlipVideo camera, digital camera for photos, and a digital voice recorder. AT ANY GIVEN TIME she can whip one of those weapons out like Doc Holiday in Tombstone. Or wait, maybe John Wayne. I don’t know who has the faster draw. Either way, she’s fast and good and the result is a ton of content to sift through for her show. The stuff that makes it through “the sift” gets posted to their website and social networking sites. Giving listeners a reason to not only stick around their sites longer, but keep them coming back again and again.
We could now take a left turn and start talking about website impressions leading to an increase in revenue and blah, blah, blah. You get the point.
Some of this is often referred to as New Media. I hesitate to use that term because it isn’t NEW anymore. If you aren’t doing it, you’re irrelevant. Bottom line.
Step one: Go start a blog right now. And sign up to recieve the Copyblogger Blog. It’ll help you with your writing.
David Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting. He currently chases his wife around the country as she maintains a Morning Radio career. They currently reside in Evansville, IN.