Monthly Archives: October 2009

Go Pro Note #11 – Soft Skills (You Need ’em)


By Tish Hevel
School Director & Regional Ops. Mgr.
Ohio Center for Broadcasting
Columbus & Cincinnati Campus
National Marketing Team Leader

I hate buzzwords.  I even hate the word buzzwords.  Anything that sounds like something that’s been said too much is what I’m talking about.  You don’t need me to make a list, you know ’em too.  They’re the things you hear that make you wanna put your thumb and your other fingers together, then open and close em like a beak.  Blah  blah  blah.

But there’s one phrase that’s sticking in my head these days because it’s important.  Soft skills.  I think it means the talents that aren’t directly related to a particular industry.but make you a good person, or employee, or performer.  A work ethic.  A willingness to jump in and help.  A demeanor that says I’m all in.  Dependability.  Punctuality.  Professionalism. 

Those are the things that are even more important than talent.  Trust me on this, I’m old and I know things.  One of my responsibilities in my first television job was to get dinner for the anchors.  Did I love that part of the job?  ‘Course not.  Couldn’t stand it.  But no one knew.  And to show I understood the importance of TV deadlines, I was always early.  Wanted to be thought of as willing and dependable, and the only way I knew how to make that happen was to actually BE those things.

Soft skills.  They may be the hardest habits to develop.

Tish Hevel (with her friend, anchorwoman Norma Rashid) doesn’t look like this anymore.  But when she sported big hair and shoulder pads back in the 80’s, she ran television newsrooms. And worked on her soft skills.  Still does.

Ohio Center for Broadcasting



Go Pro Note #10 – Just Tweak It












By David Huffman
Strategic Marketing Manager
Ohio Center for Broadcasting

Cue guitar riff:  da, da, da, dada, dadadadda.  “Just tweak iiiit…tweak iiit, no one wants to be defeated!” 

Sorry, first I just noticed that you can’t really type a melody and secondly the M.J. reference is kind of lame.  Onward we go…

Ever found yourself just kind of stuck with something?  Maybe it’s a clever promotion that didn’t quite pan out or maybe a segment on your show that you thought would be completely hilarious.  How about a bit that was hilarious but has become dry and boring?

Tweak it.

I’ll button my suit up for a second here and drop some serious knowledge.  Kind of…  In Malcom Gladwell’s book The Tipping Point, he discussed that most  massively popular goods or services do not usually take off until a very minor tweak in their design or their message caused them to “tip.”  And by “tip” he means fall over into massive popularity.

In other words, just because something doesn’t work initially doesn’t always mean it wasn’t a great idea.  You may have just missed one or two pieces of the puzzle.

Blues music, as great as I think it is, didn’t gain tremendous popularity until someone came along with an electric guitar and a Pop song structure.  Two small tweaks overall.

Some bios suggest that Jerry Springer’s show didn’t take off until they came upon the realization that people LOVED the fights and the drama.  A couple tweaks here and there to showcase those elements more and BAM…superstar.

If you have the time, read Malcom Gladwell’s the Tipping Point.  No use in me reinventing the wheel here.  Just remember:  Before you scrap it, tweak it.  Then tweak it again.

Dave Huffman is the Strategic Marketing Manager for the Ohio Center for Broadcasting.  He can play a banjo. 

Ohio Center for Broadcasting


Go Pro Minute #5 – Networking