Go Pro Note #8 – Become “One of Them”

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By Dave Huffman
Outside Marketing Coordinator
Ohio Center for Broadcasting

First off, the above picture has really nothing to do with the blog.  Unless you’re into the deeper meanings of things.  I just like mullet haircuts.

In this new age of striving for financial freedom, my wife and I decided it was time to shed the nice cars, or ehem, ONE nice car and go get a “junker.”

One of the junkers we picked out was a 2004 Hyundai Santa Fe with just under 100,000 miles.  We found it online, so I clicked the “make an offer” button and made the first offer.

Here is the response I got from the salesman:

Thank you for the e-mail, I am your Sales Consultant. This is a very nice Hyundia Santa Fe GL, when can we make an appointment for you to see, drive and buy this almost new Hyundia?

Almost NEW?  Nope.  Sorry, not even close.

Now I have my guard up and I’m almost certain I’m not buying the car from this place.

What does this have to do with my career or broadcasting? Hold your horses, I’m getting there.

If he would’ve been REAL with me and not tried to pull the wool over my eyes by acting like the car is almost new, I would’ve felt like he was “One of Us”, to steal a term from Chris Brogan.  I would’ve immediately believed in him and certainly would’ve had a better feeling about purchasing from him.  I wouldn’t have felt like he was changing into his Sales Pants to “sell” me a car.

Now, I’m not in broadcasting, so you’ll have to take this and apply it to how you think it would fit into the betterment of your career.  However, coming from the Music Industry, I can make a few educated guesses as to how you can Become One of Them.

  • Interact with listeners at appearances. Don’t sit behind the table with your arms crossed because you are “The Talent.”  Get out and play games with people, ask them about their lives.   They are interested enough in you to tune in everyday…so why would you put a wall up and not try to get to know them?
  • Write a blog. Yea, I’m saying it again.  Go start a blog right now.  You don’t need to be a great writer to blog.  Yes it’s true that bloggers are becoming more and more proficient writers, but some of the best were viewed as such because they told a story and the blog was easy to read.
  • Choose Your ‘Tude. Get rid of the attitude, you’re not better than anyone else.  Dr. Smith of CD101 has a great Go Pro Minute Video about having the right attitude.  It’s really not cliche.  In fact, it should be #1 on EVERY hiring list.  Given the choice between someone that really knows their sh*t and is even barely an a-hole and someone that doesn’t know anything but is willing to do and learn anything.  I’ll kick the a-hole to the curb everytime.
  • Comment Back. Has a listener commented on your Facebook or Myspace page?  Have they?  Ok, then why in the holy crap didn’t you comment back?  If you were in a conversation with someone and they asked you a question, would you stare them in the eyes and not answer?  Of course not, you’d probably be carted away to the hospital if so.  Social Media isn’t any different.  It’s still a tool of communication.

We could go on for days.  These are just a few items I think are important.  You could actually strike all of them and/or umbrella them under “Attitude.”

Choose your ‘Tude, dude.

Dave Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He is currently working on crafting a bigger Baby Bjorn since his son no longer fits into the one in the picture below.

http://www.beonair.com

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