Monthly Archives: September 2009

Go Pro Note #9 – BEWARE: They May Be Listening

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By Atom Smasher
Host of The Atom Smasher Morning Show
Hot 96 FM  Evansville, IN
http://www.hot96.com

NOTE FROM GO PRO:  In the following blog we hear/read a couple of stories from Atom.  Take them, remember them, and perceive the lesson as you will.  Everyone builds their own philosophy, you may not want to “beware” of the celebs listening, that’s your thing.  Secondly, the above picture is the most ridiculous thing we’ve ever seen and we promise that it kind of ties into the blog post.  Maybe.

You might be surprised. It was 2000 I believe and I was in Houston doing a night show. P. Diddy then known as Puff Daddy was doing a show in town and I decided to do a bit making fun of the “gun charge” he was rumored to be facing. He got caught up in some night club shooting if you remember. Anyways, I had a fake traffic reporter in a fake helicopter (which was just me with a helicopter sound effect) called Sgt. Smasher. He was a real a**hole and terrible traffic reporter. He would never actually report on traffic but he would check in to tell us about the fat unattractive girl on the corner of 1st and MLK that he suspected was a hooker. Well, he (uh…I) decided to make up a fake police shootout with a limo involving Diddy and his entourage. He used stuff like “Gats blazing” and “Bustin a whole lotta caps in a whole lotta asses”. Can’t remember word for word but you get the point. What I didn’t know or even consider was that Puffy (Diddy or whatever) was listening at that time. Who would’ve figured? My program director was called and told Diddy was not pleased. I was asked to stop talking about it and the show went on. Some celebrity’s can’t take a joke.

A lot like the Backstreet Boys. I made a prank call to a rehab center asking for A.J. (when he was doing that rehab stunt). I can’t remember exactly what I said although I’m sure it was asinine. The Backstreet Boys were also in town and heard the bit. I was scheduled to be at the concert the following day but something came up and I had to leave town for a family emergency. The guy who went in my place said he was approached by Brian and a couple of big security guards asking if he was Atom Smasher. He said they weren’t happy. Screw um’……their music sucks anyway.

Atom Smasher is the host of the Atom Smasher Morning Show on Hot 96 in Evansville, IN.  He has more tattoos than you do.  He also has a giant Tiger tattoo on his neck.  Intro to Go Pro in no way endorses his views on the Backstreet Boy’s music.  We’ve been guilty of a Backstreet singalong or two. Listen to the Atom Smasher show live by going to http://www.hot96.com


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Ohio Center for Broadcasting
http://www.beonair.com

Go Pro Minute #4 – Smaller Market “Shortcut”

Tony Galloway explaining why going smaller market after graduation is a shortcut to gaining more experience.

Go Pro Note #8 – Become “One of Them”

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By Dave Huffman
Outside Marketing Coordinator
Ohio Center for Broadcasting

First off, the above picture has really nothing to do with the blog.  Unless you’re into the deeper meanings of things.  I just like mullet haircuts.

In this new age of striving for financial freedom, my wife and I decided it was time to shed the nice cars, or ehem, ONE nice car and go get a “junker.”

One of the junkers we picked out was a 2004 Hyundai Santa Fe with just under 100,000 miles.  We found it online, so I clicked the “make an offer” button and made the first offer.

Here is the response I got from the salesman:

Thank you for the e-mail, I am your Sales Consultant. This is a very nice Hyundia Santa Fe GL, when can we make an appointment for you to see, drive and buy this almost new Hyundia?

Almost NEW?  Nope.  Sorry, not even close.

Now I have my guard up and I’m almost certain I’m not buying the car from this place.

What does this have to do with my career or broadcasting? Hold your horses, I’m getting there.

If he would’ve been REAL with me and not tried to pull the wool over my eyes by acting like the car is almost new, I would’ve felt like he was “One of Us”, to steal a term from Chris Brogan.  I would’ve immediately believed in him and certainly would’ve had a better feeling about purchasing from him.  I wouldn’t have felt like he was changing into his Sales Pants to “sell” me a car.

Now, I’m not in broadcasting, so you’ll have to take this and apply it to how you think it would fit into the betterment of your career.  However, coming from the Music Industry, I can make a few educated guesses as to how you can Become One of Them.

  • Interact with listeners at appearances. Don’t sit behind the table with your arms crossed because you are “The Talent.”  Get out and play games with people, ask them about their lives.   They are interested enough in you to tune in everyday…so why would you put a wall up and not try to get to know them?
  • Write a blog. Yea, I’m saying it again.  Go start a blog right now.  You don’t need to be a great writer to blog.  Yes it’s true that bloggers are becoming more and more proficient writers, but some of the best were viewed as such because they told a story and the blog was easy to read.
  • Choose Your ‘Tude. Get rid of the attitude, you’re not better than anyone else.  Dr. Smith of CD101 has a great Go Pro Minute Video about having the right attitude.  It’s really not cliche.  In fact, it should be #1 on EVERY hiring list.  Given the choice between someone that really knows their sh*t and is even barely an a-hole and someone that doesn’t know anything but is willing to do and learn anything.  I’ll kick the a-hole to the curb everytime.
  • Comment Back. Has a listener commented on your Facebook or Myspace page?  Have they?  Ok, then why in the holy crap didn’t you comment back?  If you were in a conversation with someone and they asked you a question, would you stare them in the eyes and not answer?  Of course not, you’d probably be carted away to the hospital if so.  Social Media isn’t any different.  It’s still a tool of communication.

We could go on for days.  These are just a few items I think are important.  You could actually strike all of them and/or umbrella them under “Attitude.”

Choose your ‘Tude, dude.

Dave Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He is currently working on crafting a bigger Baby Bjorn since his son no longer fits into the one in the picture below.

http://www.beonair.com

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Go Pro Minute #3 – Difficult Situations

Go Pro Note #7 – Beyond Ron Burgundy

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By Johnny DiLoretto
Fox 28’s Good Day Columbus
Genius/Keepin’ It Real Afficianado

 

Keeping it real… Being you… Staying true to yourself… Whatever you want to call it, you’ll never reach your full potential as an on-air talent without coming to some kind of comfortable agreement with the microphone or camera. So how to be yourself and deliver the broadcasting goods? Well, first, try some practice runs where you deliver some hard news as though you were telling it to a friend. Something like “hey, did you see that big-ass fire last night? Whoof, damn thing blazin’ — nearly burnt up every house on the block. Guess it started because some fool fell asleep chompin’ on a cigar while he was reading Moby Dick. The book went up and shooof – there you have it. Big book, big fire.”

 Ok, maybe that’s a little too casual… but what do you want? This is my first blog entry. Seriously though, the above paragraph is not a bad place to start. Just keep reeling it in until you’re still being you and still getting the info through. And remember — the audience respects an on-air person who isn’t faking it. They’ll accept you, the camera and the microphone will accept you, if you behave more like a real person and less like a robotic impersonation of some stiff, generic anchor person.

Johnny DiLoretto is an anchor for Fox 28’s Good Day Columbus in Columbus, OH.  He is a genius and a scholar, and a genius (one more for good measure), and he loves Scotch, scotch, scotch.  Ok, we made that up. 

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Ohio Center for Broadcasting
http://www.beonair.com