Monthly Archives: August 2009

Go Pro Minute #2 – Just Try It


Go Pro Note #6 – Ringmaster Your Resume


By Patrick Locy
CD 101 FM
Columbus, OH

Being involved in the broadcasting business it terrific, don’t get me wrong. It’s just that any long-term involvement with this wonderful business requires the expectation that, at certain times, you’ll be expected to complete tasks* that are far outside the common obligations of a “broadcaster”… tasks that will often have you considering the addition of “Ringmaster” to your resume.

I was working as overnight radio talent very early in my career, and we were preparing to host a birthday show featuring the most awkward of billings. This was the Slayer and Cher tour to end all uncomfortable pairings. I entered the station that day prepared to interact with a few record label representatives, say hello to some acquaintances and take full advantage of the free food scattered about. Thirty minutes later and I’m driving a borrowed car through downtown, tasked with locating and transporting the Slayer side of tonight’s bill to a secondary location for a private performance. Now the locating part, that was easy enough… and how difficult can it be to drive someone from Point A to Point B?

When that someone refuses to perform, let alone get in the car, it can be pretty difficult. Never once was I informed that my “simple task” would require me to assume the role of hostage negotiator, attempting to secure the delivery of a few songs from a less than sociable performer… but that’s part of the fun of broadcasting. Twenty minutes and a few idle threats later I was speeding away from the venue, disgruntled performer and guitar in tow.

Consider this a quick reminder– always be prepared to embrace new (and often unexpected) opportunities as a broadcaster, and remember that that no matter how terrible those experiences may initially seem… everything is far more comical when you can recount it to friends later.

Patrick Locy is also the Assistant Education Director at the Ohio Center for Broadcasting and he LOVES Slayer.  And a little Cher every now and then.  Not really…ok, maybe.







Ohio Center for Broadcasting

Go Pro Note #5 – Be a Personality NOT a DJ

By Shawnda McNeal
The Atom Smasher Morning Show
Hot 96 FM
Evansville, IN

So, I was interviewing ol’ Lisa Rinna…yeah you know who she is, the chick from the Soaps with the big a** lips and still has the body of a 19 year old. As soon as I answered the phone for the interview she said, “Shawnda, you don’t have broadcasting voice.” I said “What exactly is a broadcasting voice, Lisa“?

She had me so fired up about that comment because you don’t need a God awful pukey voice to consider yourself a “Broadcaster.” It’s not the 1800’s people. We’re personalities. We actually have something to say and not just like the sound of our voice because it’s deep and awesome. When you open the mic make sure what you have to say fits your audience and keeps them wanting more.

There is so much competition with syndication! You need to stand out. I always tell people I’m 100% me on the air and off the air. It’s the only way to be! Keep it real and interesting at ALL TIMES! The best piece of advice I got was from KDWB’s Dave Ryan. He told me to read the newspaper EVERYDAY, have a life and keep up to date with pop culture. Start there and let your creativity flow!

Shawnda McNeal is currently the outspoken/opinionated co-host of the Atom Smasher Morning Show in Evansville, IN.  She has also co-hosted shows at WNOU (Indianapolis), KCLD (St. Cloud), and KEEZ (Mankato). 







Ohio Center for Broadcasting

Go Pro Minute #1 – Be Yourself

Go Pro Note #4 – Editing is like baking (kind of)


 By Amanda O’Casek
 Producer, TBNK
 Northern Kentucky

 For me editing can be a simple process if done correctly with beautiful results.  I am a producer for TBNK (Telecommunications Board of Northern Kentucky).  I work on a show called “Discover Northern Kentucky” which is historical documentary type.  I look at it like building a two layer cake.

First you start with a good base, your first cake layer.  I usually start with my interviews.  I edit them to create the base of my show and work around that.  Then the first layer of icing, b-roll.  No one wants to watch 30 minutes of someone else talking so you layer the interviews with b-roll to match what the person is talking about.  Now the second layer of cake, the bridges.  Bridges are basically my voice-overs to connect the different pieces of the interviews.  This can be from one interview or multiple ones depending on the subject.  The top layer of icing is the rest of the b-roll over the bridges.

Now that you have the basic “cake” time to decorate.  First I add in the transitions between footage.  Remember to NOT go overboard or it becomes too much for a person to watch.  A simple decoration on a cake creates the best effect much like effects of editing.  Keep it simple.  Finally, add the lower thirds, bugs, and audio adjustments.  Make sure you have your intro and outro and in the words of Emeril BAM!, you have a beautiful two-layer “cake”.

Amanda O’Casek is a Producer at TBNK in Northern Kentucky.  Have editing questions?  Reach out to her at

Ohio Center for Broadcasting


Go Pro Note #3 – Passion for the Industry

By Bruce Ryan
Director of Education
Ohio Center for Broadcasting

In the broadcast media industry, one of the common denominators for success in delivering any message is “Passion”

One of the definitions of “passion” in Webster’s dictionary is “a powerful feeling”.

Isn’t a “powerful feeling” a prerequisite for conveying a message that is believable and remembered by your audience and clients?

No matter who your message is targeted too, and no matter what the message is, if there is no passion behind the message, then chances are the message gets lost along with about 5,000 others that the average American is exposed too each day.

If you track any successful broadcaster, whether they be on-air, behind the scenes (director, producer, shooter, editor, etc), you will find that one of the keys to their success is that the content they create is driven by a passionate delivery of that content to their audience. After all, our whole purpose is to take our very heart, soul and minds and connect them to the hearts, souls and minds of the audience to ultimately evoke an emotion from them.

The same holds true for a great song or movie.  There is sincere passion in the message.

If you as an on-air personality are out at an event where you are working a live audience, you better be sincerely passionate about your live audience, which requires you to be interactive with them in a sincere and fun way.

In today’s media environment, with so many choices on the part of the consumer, as to what to watch and or listen too, it is imperative that you as a current or future broadcaster be passionate about your audience and the message that you are conveying to them.

Be sincere in the content you create and  convey to your audience, making sure that the content is relevant, and drive the message home with “feeling” that is powerful in its delivery. 

This broadcast media business is not about you and me, but rather it is totally about the audience who partakes of our media, and the only way to keep that audience coming back for more is to be genuinely passionate in your sharing of information and ideas with them. You’ve got to “feel” what you do!!

 Bruce is currently the National Director of Education at the Ohio Center for Broadcasting.  He is known for some wildly wonderful fist pounding speeches.


Go Pro Notes #2 – Contentcasting (Part 1)


 I thought I made the word up and literally for about 30 minutes I strutted around the house, chest puffed out, like I was some kind of mad genius.  Then I did a Google search and it killed my ego.  At least 10 pages of links popped up on the subject.


This is where we are now in Broadcasting.  It’s now about content generation.  And I’m not just talking about posting pictures and videos to the web to try and steal a plot of web space.  I’m referring to meaningful, remarkable, entertaining content that the listener can take and share and use to spread your message for you.

People are online more than ever now.  Even McDonald’s has wireless internet access.  And forget the giant suitcase like bag cell phones from 1994, even today’s lowest level cell phone gets the internet.  And people want information.  Constantly.

Books have been written on this subject, so without getting too deep into the why and the how, let’s keep it short and just focus on the importance of building this into your skillset.  We can go into further detail in later posts. 

Basically, you need to build a Content Culture into your show.  Whatever that show is:  Radio, TV, mornings, afternoons, evenings.  Train yourself to view everything as possible content for your show.  Blog topics, Vlogs (video blogs), pictures, videos, and audio.  The list goes on and on.  The more creative and different you are with the content, the bigger the payoff. 

My wife does a morning show here in Evansville, IN and she doesn’t go anywhere without her FlipVideo camera, digital camera for photos, and a digital voice recorder.  AT ANY GIVEN TIME she can whip one of those weapons out like Doc Holiday in Tombstone.  Or wait, maybe John Wayne.  I don’t know who has the faster draw.  Either way, she’s fast and good and the result is a ton of content to sift through for her show. The stuff that makes it through “the sift” gets posted to their website and social networking sites.  Giving listeners a reason to not only stick around their sites longer, but keep them coming back again and again.

We could now take a left turn and start talking about website impressions leading to an increase in revenue and blah, blah, blah.  You get the point.

Some of this is often referred to as New Media.  I hesitate to use that term because it isn’t NEW anymore.  If you aren’t doing it, you’re irrelevant.  Bottom line.

Step one:  Go start a blog right now.  And sign up to recieve the Copyblogger Blog.  It’ll help you with your writing.

David Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He currently chases his wife around the country as she maintains a Morning Radio career.  They currently reside in Evansville, IN.