Go Pro Note #11 – Soft Skills (You Need ’em)

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By Tish Hevel
School Director & Regional Ops. Mgr.
Ohio Center for Broadcasting
Columbus & Cincinnati Campus
National Marketing Team Leader

I hate buzzwords.  I even hate the word buzzwords.  Anything that sounds like something that’s been said too much is what I’m talking about.  You don’t need me to make a list, you know ’em too.  They’re the things you hear that make you wanna put your thumb and your other fingers together, then open and close em like a beak.  Blah  blah  blah.

But there’s one phrase that’s sticking in my head these days because it’s important.  Soft skills.  I think it means the talents that aren’t directly related to a particular industry.but make you a good person, or employee, or performer.  A work ethic.  A willingness to jump in and help.  A demeanor that says I’m all in.  Dependability.  Punctuality.  Professionalism. 

Those are the things that are even more important than talent.  Trust me on this, I’m old and I know things.  One of my responsibilities in my first television job was to get dinner for the anchors.  Did I love that part of the job?  ‘Course not.  Couldn’t stand it.  But no one knew.  And to show I understood the importance of TV deadlines, I was always early.  Wanted to be thought of as willing and dependable, and the only way I knew how to make that happen was to actually BE those things.

Soft skills.  They may be the hardest habits to develop.

Tish Hevel (with her friend, anchorwoman Norma Rashid) doesn’t look like this anymore.  But when she sported big hair and shoulder pads back in the 80’s, she ran television newsrooms. And worked on her soft skills.  Still does.

Ohio Center for Broadcasting
http://www.beonair.com

Tish

Go Pro Note #10 – Just Tweak It

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By David Huffman
Strategic Marketing Manager
Ohio Center for Broadcasting

Cue guitar riff:  da, da, da, dada, dadadadda.  “Just tweak iiiit…tweak iiit, no one wants to be defeated!” 

Sorry, first I just noticed that you can’t really type a melody and secondly the M.J. reference is kind of lame.  Onward we go…

Ever found yourself just kind of stuck with something?  Maybe it’s a clever promotion that didn’t quite pan out or maybe a segment on your show that you thought would be completely hilarious.  How about a bit that was hilarious but has become dry and boring?

Tweak it.

I’ll button my suit up for a second here and drop some serious knowledge.  Kind of…  In Malcom Gladwell’s book The Tipping Point, he discussed that most  massively popular goods or services do not usually take off until a very minor tweak in their design or their message caused them to “tip.”  And by “tip” he means fall over into massive popularity.

In other words, just because something doesn’t work initially doesn’t always mean it wasn’t a great idea.  You may have just missed one or two pieces of the puzzle.

Blues music, as great as I think it is, didn’t gain tremendous popularity until someone came along with an electric guitar and a Pop song structure.  Two small tweaks overall.

Some bios suggest that Jerry Springer’s show didn’t take off until they came upon the realization that people LOVED the fights and the drama.  A couple tweaks here and there to showcase those elements more and BAM…superstar.

If you have the time, read Malcom Gladwell’s the Tipping Point.  No use in me reinventing the wheel here.  Just remember:  Before you scrap it, tweak it.  Then tweak it again.

Dave Huffman is the Strategic Marketing Manager for the Ohio Center for Broadcasting.  He can play a banjo. 

Ohio Center for Broadcasting
http://www.beonair.com

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Go Pro Minute #5 – Networking

Go Pro Note #9 – BEWARE: They May Be Listening

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By Atom Smasher
Host of The Atom Smasher Morning Show
Hot 96 FM  Evansville, IN
http://www.hot96.com

NOTE FROM GO PRO:  In the following blog we hear/read a couple of stories from Atom.  Take them, remember them, and perceive the lesson as you will.  Everyone builds their own philosophy, you may not want to “beware” of the celebs listening, that’s your thing.  Secondly, the above picture is the most ridiculous thing we’ve ever seen and we promise that it kind of ties into the blog post.  Maybe.

You might be surprised. It was 2000 I believe and I was in Houston doing a night show. P. Diddy then known as Puff Daddy was doing a show in town and I decided to do a bit making fun of the “gun charge” he was rumored to be facing. He got caught up in some night club shooting if you remember. Anyways, I had a fake traffic reporter in a fake helicopter (which was just me with a helicopter sound effect) called Sgt. Smasher. He was a real a**hole and terrible traffic reporter. He would never actually report on traffic but he would check in to tell us about the fat unattractive girl on the corner of 1st and MLK that he suspected was a hooker. Well, he (uh…I) decided to make up a fake police shootout with a limo involving Diddy and his entourage. He used stuff like “Gats blazing” and “Bustin a whole lotta caps in a whole lotta asses”. Can’t remember word for word but you get the point. What I didn’t know or even consider was that Puffy (Diddy or whatever) was listening at that time. Who would’ve figured? My program director was called and told Diddy was not pleased. I was asked to stop talking about it and the show went on. Some celebrity’s can’t take a joke.

A lot like the Backstreet Boys. I made a prank call to a rehab center asking for A.J. (when he was doing that rehab stunt). I can’t remember exactly what I said although I’m sure it was asinine. The Backstreet Boys were also in town and heard the bit. I was scheduled to be at the concert the following day but something came up and I had to leave town for a family emergency. The guy who went in my place said he was approached by Brian and a couple of big security guards asking if he was Atom Smasher. He said they weren’t happy. Screw um’……their music sucks anyway.

Atom Smasher is the host of the Atom Smasher Morning Show on Hot 96 in Evansville, IN.  He has more tattoos than you do.  He also has a giant Tiger tattoo on his neck.  Intro to Go Pro in no way endorses his views on the Backstreet Boy’s music.  We’ve been guilty of a Backstreet singalong or two. Listen to the Atom Smasher show live by going to http://www.hot96.com


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Ohio Center for Broadcasting
http://www.beonair.com

Go Pro Minute #4 – Smaller Market “Shortcut”

Tony Galloway explaining why going smaller market after graduation is a shortcut to gaining more experience.

Go Pro Note #8 – Become “One of Them”

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By Dave Huffman
Outside Marketing Coordinator
Ohio Center for Broadcasting

First off, the above picture has really nothing to do with the blog.  Unless you’re into the deeper meanings of things.  I just like mullet haircuts.

In this new age of striving for financial freedom, my wife and I decided it was time to shed the nice cars, or ehem, ONE nice car and go get a “junker.”

One of the junkers we picked out was a 2004 Hyundai Santa Fe with just under 100,000 miles.  We found it online, so I clicked the “make an offer” button and made the first offer.

Here is the response I got from the salesman:

Thank you for the e-mail, I am your Sales Consultant. This is a very nice Hyundia Santa Fe GL, when can we make an appointment for you to see, drive and buy this almost new Hyundia?

Almost NEW?  Nope.  Sorry, not even close.

Now I have my guard up and I’m almost certain I’m not buying the car from this place.

What does this have to do with my career or broadcasting? Hold your horses, I’m getting there.

If he would’ve been REAL with me and not tried to pull the wool over my eyes by acting like the car is almost new, I would’ve felt like he was “One of Us”, to steal a term from Chris Brogan.  I would’ve immediately believed in him and certainly would’ve had a better feeling about purchasing from him.  I wouldn’t have felt like he was changing into his Sales Pants to “sell” me a car.

Now, I’m not in broadcasting, so you’ll have to take this and apply it to how you think it would fit into the betterment of your career.  However, coming from the Music Industry, I can make a few educated guesses as to how you can Become One of Them.

  • Interact with listeners at appearances. Don’t sit behind the table with your arms crossed because you are “The Talent.”  Get out and play games with people, ask them about their lives.   They are interested enough in you to tune in everyday…so why would you put a wall up and not try to get to know them?
  • Write a blog. Yea, I’m saying it again.  Go start a blog right now.  You don’t need to be a great writer to blog.  Yes it’s true that bloggers are becoming more and more proficient writers, but some of the best were viewed as such because they told a story and the blog was easy to read.
  • Choose Your ‘Tude. Get rid of the attitude, you’re not better than anyone else.  Dr. Smith of CD101 has a great Go Pro Minute Video about having the right attitude.  It’s really not cliche.  In fact, it should be #1 on EVERY hiring list.  Given the choice between someone that really knows their sh*t and is even barely an a-hole and someone that doesn’t know anything but is willing to do and learn anything.  I’ll kick the a-hole to the curb everytime.
  • Comment Back. Has a listener commented on your Facebook or Myspace page?  Have they?  Ok, then why in the holy crap didn’t you comment back?  If you were in a conversation with someone and they asked you a question, would you stare them in the eyes and not answer?  Of course not, you’d probably be carted away to the hospital if so.  Social Media isn’t any different.  It’s still a tool of communication.

We could go on for days.  These are just a few items I think are important.  You could actually strike all of them and/or umbrella them under “Attitude.”

Choose your ‘Tude, dude.

Dave Huffman is the Outside Marketing Coordinator for the Ohio Center for Broadcasting.  He is currently working on crafting a bigger Baby Bjorn since his son no longer fits into the one in the picture below.

http://www.beonair.com

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Go Pro Minute #3 – Difficult Situations